Strategic support, portfolio clarity, and no-nonsense advice for photographers ready to level up.
From tightening your portfolio to building a marketing plan that works, I help photographers take control of their business, show up with clarity, and confidently reach the clients they want to work with.
I’m a global art buyer, creative producer and coach with over 30 years’ experience in top advertising agencies in London and Seattle.
I’ve reviewed thousands of portfolios, commissioned campaigns for global brands, and worked with many of the world’s leading photographers. Now, I help commercial photographers refine their work, define their direction, and build a business that reflects their talent — and gets them seen, hired, and well paid.
Whether you need a second opinion, a strategy reset, or a creative partner to help reposition and grow — I offer flexible, one-to-one support tailored to your goals and working life.
“I reached out to Christine and, in my view, received the finest mentoring experience one could hope for. She possesses not only a profound and nuanced understanding of the commercial photography industry but also a deep empathy for the photographer’s perspective. Our session transcended the typical dynamic of coach and client; it was far more than a prescriptive exchange of do’s and don’ts. Her remarkable dedication throughout the process instils a rare clarity and confidence, making the path ahead feel both purposeful and attainable. In a word: priceless.”
Krzysztof Czernecki · christopher-photography.com · 1:1 All-Day Intensive · May 2025
This isn’t just about better images — it’s about better positioning.
My Tradecraft of Creativity blends creative mastery with strategic insight. It’s the art and science of transforming your raw vision into a compelling brand story that attracts the right clients.
With decades in the ad industry, a trained coaching background, and a warm, honest style, I bring both clarity and encouragement to our work together.
Business and Marketing Strategy
Define your direction and create a consistent plan for email outreach, social media, agent conversations, and award entries.
Website and Portfolio Curation
Refine and restructure your portfolio and website so it resonates with the people who hire.
Support for Your Creative Career
Grounded, realistic support for the challenges photographers face — from confidence dips and money mindset, to consistency and visibility.
— Over 30 years’ experience as an art buyer, producer, and coach
— Known for being empathetic, honest, and deeply invested in your success
— Clients have gone on to win awards, secure agents, and raise their rates
— I still work as an art buyer and producer — so I know what buyers are really looking for
